Blog
Working notes from the studio.
What we measured, what we got wrong, and what we changed because of it. The how-to material lives in guides; this is the part about building the things.
7 min
We measured our own App Store visibility. One app appeared, once.
We queried 27 commercial App Store terms against our own apps. Exactly one returned a result, at position 27 — and the reason was not ratings.
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Our website said our app could not do what it does
We wrote our marketing copy from the App Store listing instead of the source. It said our receipt app cannot generate expense reports. It has always generated them.
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